Privacy Policy

Effective Date: 05/22/2026

This Privacy Policy describes how West Michigan Plastic Surgery (“we,” “us,” or “our”) collects, uses, and protects information from users (“Users”) of our website: https://www.wmips.com/, and any related services, including SMS communications.

By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information (provided voluntarily)

• Name
• Email address
• Phone number
• Mailing address
• Appointment and service history
• Information submitted through forms, bookings, or inquiries

Users may browse our Site anonymously. Personal information is only collected when voluntarily submitted.

Non-Personal Information (automatically collected)

• Browser type and version
• Device type and operating system
• Internet service provider
• IP address and connection data
• Website usage and interaction data

2. How We Use Your Information

We use collected information to:

• Provide, manage, and improve our services
• Schedule and manage appointments
• Respond to inquiries and customer support requests
• Send transactional messages (confirmations, reminders, updates)
• Send marketing and promotional communications (with consent)
• Improve website performance and user experience
• Analyze usage trends in aggregate form

3. Cookies and Tracking Technologies

We use cookies to enhance user experience.

• Cookies help remember preferences and improve site functionality
• They may track usage patterns and engagement
• You may disable cookies in your browser settings
• Some site features may not function properly if cookies are disabled

4. SMS / Text Messaging Program

By opting in to our SMS program, you consent to receive recurring automated text messages, which may include:

• Appointment confirmations and reminders
• Promotional offers and marketing messages
• Service updates and waitlist notifications

SMS Terms:

• Message frequency may vary
• Message and data rates may apply
• You can opt out at any time by replying STOP
• You can request assistance by replying HELP
• Consent is not required as a condition of purchase
• Carrier liability: wireless carriers are not responsible for delayed or undelivered messages

5. Mobile Data & Consent Protection

• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes
• Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
• Text messaging originator opt-in data and consent will never be shared with third parties
• Exceptions apply only to service providers who support SMS delivery (aggregators/providers)

6. Data Security

We use commercially reasonable safeguards to protect your information, including:

• Secure data storage systems
• Restricted access controls
• Protection against unauthorized access, alteration, disclosure, or destruction

However, no method of transmission over the internet is 100% secure.

7. Sharing of Information

We do not sell, trade, or rent personal information.

We may share information with:

• Trusted service providers who assist in operating our business (e.g., email or SMS platforms)
• We may share aggregated, de-identified analytics data that cannot reasonably identify any individual user.

We do not share SMS opt-in data or consent with third parties for marketing purposes.

8. Your Rights

Depending on your location, you may have rights to:

• Access your personal information
• Request corrections to inaccurate data
• Request deletion of your data
• Withdraw consent for marketing communications

To exercise these rights, contact us using the information below.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Maintain business operations
• Comply with legal obligations

10. Age Restriction

Our website and SMS services are intended for individuals 18 years or older. By using our services, you confirm you meet this requirement.

11. Changes to This Policy

We may update this Privacy Policy at any time.

• Updates will be posted on this page
• Continued use of the Site indicates acceptance of changes
• Users are encouraged to review this page periodically

12. Contact Us

If you have any questions about this Privacy Policy or your personal data, contact us at:

West Michigan Plastic Surgery
Website: https://www.wmips.com/
Address: 8175 Creekside Drive, Suite 100, Portage, MI, 49024
Phone: (269) 222-1611
Email: [email protected]